That voice in your head that says you're not qualified enough, not experienced enough, or not successful enough to put yourself out there? It has a name: imposter syndrome. And it shows up for almost everyone — even the most seasoned CEOs. A 2024 Korn Ferry study found that 71% of CEOs report feeling like an imposter. If it's happening at the top, it's definitely happening to the rest of us.The good news? There are practical strategies to push back against it and keep moving forward. From reframing what it means to be an "expert," to building a file of your wins, to getting around the right people — you have more than enough to work with. You don't have to wait until you've "arrived."Highlights71% of CEOs report experiencing imposter syndrome (Korn Ferry, 2024)You don't have to be the best in the world — you just have to be two steps ahead of the person you're helpingThe "barrel of monkeys" framework: your job is to get someone to the next step, not pull them all the way to the topReal talk from helping a local musician who later appeared on The VoiceBuild an evidence folder: screenshots, reviews, emails, and testimonials to revisit when doubt creeps inCommunity is a secret weapon — surrounding yourself with other entrepreneurs pours courage into youYou are the average of the five people you spend the most time with — choose your circle intentionallyChapters0:00 – Introduction & Story Setup1:19 – The Doubt Shows Up2:15 – Imposter Syndrome Stats3:15 – Redefine the Expert4:44 – Two Steps Ahead Story7:03 – Keep an Evidence Folder9:28 – Power of Community10:00 – Program Acceptance Lesson12:50 – Three Tips Recap13:36 – Final Encouragement & ShareResources MentionedKorn Ferry 2024 CEO Imposter Syndrome Study — Research finding that 71% of CEOs report feeling like an imposterBe sure to subscribe and leave us a review!For more information about The Side-Hustle Dad, visit our website at https://thesidehustle.dadRemember, build the business, but be the dad!This show is part of the ICT Podcast Network, for more information, visit ictpod.net.

What happens when our state ranks 29th in Health? More importantly, what does it take to change where we rank in America’s Health Rankings? This episode explores the uncomfortable truth behind Kansas's health rankings and challenges listeners to move beyond easy explanations. We examine why leadership must start with dissatisfaction, how collective action differs from individual effort, and what it means to aim for excellence rather than just catching up. Through real examples from Wyandotte County and Cowley County, we discover how data can spark transformation when communities refuse to look away from difficult realities.HIGHLIGHTSLeadership always starts with dissatisfaction, not with comfort in the status quo.Kansas's biggest challenges are both adaptive (complex, no easy solutions) and collective (requiring collaboration across sectors).The "easy interpretation" of health data often explains problems away; the "tougher interpretation" faces them head-on.Wyandotte County's ranking of 105th out of 105 became a catalyst for community transformation.Aiming for "average" or "catching up" creates fundamentally different outcomes than striving for excellence.Data walks and reimagining exercises can break down scarcity mindsets and build collective ownership.CHAPTERS[0:00] Introduction and Episode Overview[2:29] Chapter Four Focus[3:19] Leadership Starts Dissatisfied[5:27] Easy vs Tougher Takes[7:36] Agency and Shared Responsibility[9:10] Adaptive and Collective Challenges[12:21] Why Collaboration Matters[13:40] Meet Kari Bruffett[15:17] Data Dismissed Then Faced[16:07] Wyandotte County Wakeup Call[17:44] Policy Barriers Behind Rankings[19:26] Check Engine Light Lesson[21:10] Mayor Confronts The Data[22:02] Upstream Barriers And Action[22:22] Authority And The 30000[23:23] Why Kansas Settles For Average[25:54] Chasing Excellence At KU Health[29:51] Reimagining Beyond Constraints[32:51] From Scarcity To Collective Leadership[33:38] Cowley County Data Walk[36:46] Adaptive Leadership TakeawaysRESOURCESKansas' Health RankingsKansas Health Institute (KHI)Kansas Leadership CenterPathways to a Healthy Kansas Data WalkLeading Health is an invitation to move the needle on Health in Kansas, and we invite you to join us in leading the way. Don’t have a copy of Leading Health? Claim your copy and learn more about the movement at kansashealth.org/leadinghealthAnd be sure to subscribe, and drop a comment to let us know what you think.

What if you could turn a $21,000 tax bill into a $4,000 refund — legally, using an investment strategy you may already be considering?That's exactly what happened with one of my clients, and real estate made it possible. Most entrepreneurs and business owners focus on growing revenue — but the wealthy focus on keeping more of what they earn. Real estate is one of the most powerful, IRS-approved tools available to do exactly that. Between depreciation, cost segregation, professional status elections, and smart exit strategies, the tax code is stacked with incentives for real estate investors. The problem is most people don't know they exist — or don't know how to use them.In this episode, I walk through seven specific strategies that can dramatically reduce — or completely eliminate — your tax bill, whether you're just getting started in real estate or already building a portfolio.HighlightsA real client went from owing $21,000 to receiving a $4,000 refund using real estate tax strategiesDepreciation allows you to claim a paper expense on your taxes without spending that cash out of pocketCost segregation can accelerate depreciation to the first year a property is placed in service, generating massive write-offsPassive loss rules limit who can use real estate losses against ordinary income — but there are legal workaroundsReal estate professional status (750+ hours/year) can turn passive losses into active losses deductible against all ordinary incomeA stay-at-home spouse can qualify as the real estate professional — a strategy used by many high-earning doctors and dentistsShort-term rentals (Airbnb/VRBO with average stays under 7 days) can sidestep passive loss rules entirelyThe 1031 Exchange allows you to defer capital gains taxes indefinitely by rolling proceeds into a like-kind propertyThe step-up in basis means heirs can potentially inherit real estate with zero capital gains owedThe BRRRR method (Buy, Renovate, Rent, Refinance, Repeat) lets you pull tax-free cash from your properties via a refinance loanChapters0:00 — Tax Bill Shock: The story of a $21,000 bill turned into a $4,000 refund0:29 — Seven Tax Strategies: Introduction to real estate as a tax tool1:54 — Depreciation Basics: How the IRS lets you write off property value over time3:43 — Cost Segregation Boost: Accelerating depreciation to dramatically increase first-year deductions5:50 — Passive Loss Rules: Why real estate losses can't always offset ordinary income7:06 — Real Estate Pro Status: Qualifying to unlock passive losses against ordinary income8:53 — Short-Term Rental Loophole: Using Airbnb/VRBO to turn passive losses into active ones10:01 — 1031 Exchange Deferral: Deferring capital gains taxes by reinvesting in like-kind property10:53 — Step-Up Basis Legacy: How heirs can inherit real estate with zero capital gains12:39 — BRRRR Method & Tax-Free Cash: Pulling cash from properties through refinancing — tax-free13:36 — Recap & Next Steps: Summary of all seven strategiesWant to keep more of what you earn? If you’re a 7-6-5 business owner ready to move from financial chaos to CFO-level comfort, visit www.simplifymynumbers.com to schedule a call with our team. Subscribe and leave a review on Apple or Spotify to help us grow the community, and be sure to share this episode with a fellow founder.This show is designed to be used for educational and informational purposes. For your own situation, be sure to contact a tax professional directly.This show is part of the ICT Podcast network. For more information, visit ictpod.net

What if great branding could actually do the selling for you — before a single client ever walks through your door?That's exactly what branding photographer Ashlyn Dettwiler (Ashlyn Faith Branding) and marketing strategist Avery Hittle (Set Theory Marketing) are doing for beauty professionals and small business owners in Wichita. These two high school friends turned business partners have built a one-stop shop that pairs high-end brand photography with strategic social media marketing — so you never have to wonder what to do with your photos again. We talk about why your social media presence is your first impression, what brands like Apple and Rodan + Fields do that you should be doing too, and why growing too fast (or charging too much too soon) can actually hurt you. Plus: the raw truth about the early years when the numbers just weren't adding up.HighlightsYour Instagram page is your first impression — and if it's empty, unclear, or full of stock photos, you're losing clients before they ever meet youGreat branding isn't just a logo: it's the world you invite your customers to be a part of (the Apple example is one you won't forget)Photography and marketing strategy working together creates seamless, consistent content — no more photos sitting unused on a hard driveThe importance of niching down and being findable when someone searches for exactly what you offerAnalytics aren't just numbers — they show you what's working, what isn't, and how to prove ROI on your marketing investmentThe average consumer has to see something seven times before they purchase — and strategy is what makes those seven impressions happenWhy branding also attracts the right clients — and gives you permission to say no to the wrong onesPaying your dues: the honest truth about starting low and trusting the processMarketing as an investment, not an expense — and how to prove it with real ROI dataChapters0:00 — Introduction: Branding & Marketing0:57 — Ashlyn's Origin Story: From Senior Photos to Branding2:16 — Avery's Journey: Nursing School to MBA to Marketing3:33 — How They Teamed Up4:04 — The Light Bulb Moment: Clients Weren't Using Their Photos5:30 — Creating the One-Stop Shop Package7:27 — Matching Visual Style to Your Brand8:58 — Brand Worlds and the Apple Example10:24 — Why Beauty Pros Should Invest in Branding14:52 — Using Photos Beyond Instagram: Decor, Billboards, Pamphlets17:44 — Consistency Builds Trust and Business Growth20:10 — Patience, Pricing, and Paying Your Dues23:17 — Branding for Beauty Professionals Specifically24:41 — Standing Out on Social Media in a Saturated Market27:02 — Niche Down and Get Found in Search28:31 — Why Analytics Matter (and Most People Ignore Them)31:41 — Ads, Repetition, and the Psychology of Buyer Behavior33:23 — Showing Clients Their ROI and Growth35:06 — Marketing as an Investment, Not an Expense37:11 — Credibility, Education, and Why It Matters Who You Hire39:43 — Their Collab Content Packages: 4-Month, 8-Month, and Year Options41:58 — The New Done-For-You Full Social Media Management Option44:28 — Partner Perks: Spray Tans, Hair, Makeup & More46:20 — Wrap Up & How to ConnectResources & MentionsAshlyn Faith Branding — Instagram: @ashlynfaithbranding | Website: https://ashlynfaithphotography.com/Set Theory Marketing — Instagram: @settheorymarketing | Website: settheorymarketing.comMeadow Med Spa (Mackenzie) — mentioned as a standout example of consistent, growth-focused branding: https://www.meadowaesthetics.com/Brows by B / Brow Battalion — referenced as an excellent example of recognizable, well-invested branding: https://shopbrowsbyb.com/Brit Siva — beauty industry business coach: https://www.brittseva.com/To learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!If you enjoyed this conversation, don’t forget to subscribe and share with a friend!

What does it really mean to give yourself permission — to travel, to write, to call a place home?Rolf Potts has spent decades asking that question. A fourth-generation Kansan from Wichita, Rolf is one of the most recognized travel writers working today and the author of Vagabonding, a book that has quietly changed the way a generation thinks about long-term travel. But this conversation goes beyond passport stamps. We talk about how growing up with two schoolteacher parents shaped the way Rolf sees the world, why he thinks curiosity is the most underrated skill a writer can have, and how he's channeling a lifetime of storytelling into something deeply Kansan — a short film and a feature-length documentary called Kansas Never Plays Itself.HighlightsRolf's parents were both schoolteachers, and he credits them with instilling the curiosity that drives his travel writing and storytellingHis first and best-known book, Vagabonding, was essentially a letter to his teenage self about giving yourself permission to travel — without waiting for retirement or the "right" circumstancesHe taught English in Korea in the 1990s and entered Europe for the first time via the Trans-Siberian Railway — traveling through 40–50 countries before ever visiting ParisRolf distinguishes between guidebook writing and the kind of literary travel writing he practices — a blend of personal memoir and reported journalismHe has interviewed one travel writer per month on his website, rolfpotts.com, for 25 yearsHe and his wife, actress Kiki, co-wrote and co-executive produced a short film shot almost entirely on their property in KansasHis documentary Kansas Never Plays Itself explores how Kansas is misrepresented — or simply absent — in cinema, drawing on the work of filmmakers like Gordon ParksHis advice to Kansans: stop apologizing for where you're from. Authenticity is a superpowerChapters0:00 — New Mugs1:05 — Meet Rolf Potts2:32 — Curiosity From Teachers3:55 — Travel Bug and Vagabonding5:15 — Finding a Writing Life6:17 — What Travel Writing Is9:00 — Offbeat Destinations12:10 — Travel as Education13:54 — Planning vs. Spontaneity17:13 — Meeting Kiki in Kansas19:37 — Screenwriting Origins22:21 — Making a Kansas Short Film27:24 — Kansas Never Plays Itself33:12 — Place and Storytelling35:53 — Rehumanizing Place Stories37:22 — Kansas as a Destination38:55 — Authentic, Not Apologetic40:42 — Wrap Up and Links42:02 — Post-Show Reflections43:26 — Two Truths and a Lie1:00:54 — Final GoodbyeResources Mentionedrolfpotts.com — Rolf's website, home to 25+ years of travel writing interviews, books, social media links, and moreVagabonding by Rolf Potts — AmazonKansas Never Plays Itself — https://youtu.be/ra70AoXqHLQ?si=q5BQCyGuaVNMnnq3Paris Writing Workshops — pariswritingworkshop.com — the summer writing program Rolf teachesEnergy Green Grandpa (YouTube) — George Potts, Rolf's father, and his channel about sustainable energy: https://energygreengrandpa.com/Learn more about the podcast at askakansan.com!This show is part of the ICT Podcast Network, for more information, visit ictpod.net